Former Real Housewives of New York star Bethenny Frankel is returning to the adult beverage business.
Frankel announced her new wine line called Forever Young, according to the Daily Mail. Her new wine follows the successful launch of her “Skinnygirl” branded products. Frankel founded the Skinnygirl brand in 2009 and sold it for more than $100 million in 2011.
She chose to name the wine Forever Young to represent her youth.
According to Page Six, Frankel said, “Skinnygirl is about practical solutions for women and was created when I was a younger woman. Bethenny is about elevated solutions for women.”
Frankel posted a photo on Instagram of herself in a white dress holding a glass of wine to share the news.
She captioned the post, “Can lightning in a bottle strike twice? I cracked the code in the spirits business once before. My little cocktail baby was the fastest growing liquor brand in history, at the time. I paved the way for many other media personalities to launch their own cocktail brands and created a new category.”
Frankel continued, “I’m 50. I feel great and I, like you, want to be and feel FOREVER YOUNG.”
She described Forever Young wine as “superb” and “next level.”
“With every sip, you will understand why I entered back into this space,” Frankel said.
According to People, Frankel is collaborating on the product with founders, Seth Greenberg and Dozortsev & Sons Enterprises.
Forever Young wine is currently available in Malbec, Cabernet Sauvignon, and Sauvignon Blanc, with a Rosé option releasing soon.
Photo via Everett225/Deposit Photos