Over the weekend, former Disney star turned pop singer Demi Lovato had a bit of a run-in with LA-based frozen yogurt shop The Bigg Chill.
Lovato, who has been vocal about their recovery and struggles with eating disorders, was left triggered by how many healthy and dietary alternatives were being offered at the California froyo shop.
Demi would go so far as to say The Bigg Chill was “diet culture vultures” and took to Instagram on a recently-expired story post to voice their displeasure. “You have to walk past tons of sugar-free cookies/ other diet foods before you get to the counter. Do Better,” to which The Bigg Chill’s official page responded, explaining that they have options for various diets, and pointed at that they “of course have many indulgent items as well.”
That wasn’t enough for Demi. Later, Lovato posted a private conversation between themself and the frozen yogurt shop where the shop defended their decision to sell healthier alternatives. Another statement that was not received well by Lovato.
The singer went on to post a picture from the frozen yogurt shop featuring gluten-free options on their Instagram story and exclaimed, “This screams diet culture and I won’t be gaslit by the media or anyone else that says otherwise.” They continued, ” I don’t need to feel guilt-free about eating anything.”
Some of their comments weren’t received well on social media, with many wondering how Demi had seemingly forgotten people who have dietary needs or why they would use their large platform to call out a small business. Others called the interaction just uncomfortable. One person tweeted, “Demi Lovato vs FROYO is one of the most cringeworthy moments on the internet right now.”
On Monday, Lovato took to Instagram (in a since-deleted post) again, this time with a video apology where they explained that they “probably shouldn’t have gone about this the way I have.” They claim they weren’t aware that The Bigg Chill was offering alternatives that fit specific health needs.
“I am very outspoken about the things I believe in,” the singer explained in their video, “When I messaged this froyo place, originally, I wanted to make a point, and I wanted to call out behaviors and branding, things that didn’t sit right with me. The truth of the matter is, as someone who is in recovery from an eating disorder, I still, to this day, have a hard time walking into a froyo shop, ordering yogurt.”
Photo via PopularImages/Deposit Photos