Kylie Jenner Announces Her New Kylie Baby Brand

Kylie Jenner’s business empire is growing!

The Keeping Up with the Kardashians star announced that she’s launching a new baby brand on Instagram by posting a photo of her 3-year-old daughter Stormi in a bathtub.

Jenner captioned the post “Bath time with @kyliebaby.”

The verified Kylie Baby Instagram account hasn’t posted anything yet and doesn’t have a profile picture. However, it has already amassed over 488,000 followers including Kris Jenner.

She has yet to release any details about her upcoming baby line. She filed applications last year to trademark Kylie Baby in the areas of skincare products – as well as baby clothing, cribs, baby bottles, and strollers. The trademark also includes bed linens, changing mats, pacifiers, baby formula, and more.

The beauty mogul has already registered over 130 trademarks including ‘Kylie Hair,’ ‘Kylie Body’, ‘KylieCon,’ and ‘Kylie Museum’.

Jenner’s cosmetics company, Kylie Cosmetics, launched in 2015 and was followed by her skincare line, Kylie Skin, in 2019.

According to Fox Business, it’s possible that products from Jenner’s other businesses, like Kylie Skin’s Rose Scented Bubble Bath, could give a clue as to what to expect from her baby line.

Jenner has had a lot of experience with babies and the products used to care for them because she’s an aunt to nine children within the Kardashian family.

Photo via PopularImages/Deposit Photos

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