Nicki Minaj wearing a black dress at the Billboard Awards in Vegas

Nicki Minaj’s Croc Photo Created a Frenzy and the Website Crashed

Nicki Minaj took Crocs to the next level. She’s the latest celebrity to trade in her high heels for a pair of hot pink bedazzled Crocs.

The “Super Bass” rapper posted a photo on Instagram wearing nothing but two pillows and Crocs plastered with Chanel’s double-C logo bedazzled on them. Minaj accessorized with several diamond necklaces, bracelets, and anklets while posing on top of a desk in a pink office.

It’s unclear if the photo was a hint about a potential collaboration with the successful footwear company.

The rap star posted on Instagram after taking a long break. The last post she shared on social media was in January. She captioned her picture as “F R I D A Y 🤞🏽,” teasing an upcoming project set to be released on Friday, May 14.

Her post on Instagram caused a spike in sales for pink Crocs and caused the website to crash. The Sole Supplier reported that search terms like “Chanel Croc Charms” and “Nicki Crocs” spiked over 4,900% for pink crocs after Minaj shared the photo.

Crocs have become a staple shoe to wear during the pandemic. Many celebrities have collaborated with the company in the past, including Justin Bieber, Post Malone, and Bad Bunny.

Late last month, the clog company reported revenues spiking 63.6% to $460.1 million, which improved Q1 of 2021. A classic pair of Crocs typically range from $40 to $70.

One Minaj fan shared her excitement about the Instagram post by stating on Twitter, “So glad I bought my crocs the site is literally down. @Crocs cut my sister @NICKIMINAJ a check!”

Photo via Jean_Nelson/Deposit Photos

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